Case study
RYANAIR
Case Study
Category
Social Media
Platform
X
Type
Brand Affinity
Start Date
September 23, 2021
Brands. Be more Ryanair.
Charged with cultivating brand affinity for the notoriously straightforward Ryanair, Fabric embarked on a mission to revolutionise their social media strategy.
A Viral Sensation
In under three months, our strategic overhaul transformed Ryanair’s Twitter from a customer complaints hub into a viral sensation, garnering hundreds of thousands of likes and retweets per post.
The impact of Ryanair’s Twitter presence quickly became a media sensation, catching the attention of both tabloids and broadsheets. Beyond elevating their status in the realm of branded social media, our strategic approach and tone of voice (TOV) now serve as the foundation for the majority of their digital content.
- 3-Month Rapid Overhaul
- From Complaints to Viral
- Huge Likes & Retweets
- Media Sensation Created
- Brand Status Elevated
- Strategy Shapes Content
Company CASE STUDY
SOCIAL NUMBERS
100K+ LIKES AND RETWEETS
The 2 biggest brand tweets of Ryanair landing over 100K+ likes and 30k+ RT’s.
TOV & SOCIAL STRATEGT
Our TOV and Social Strategy made them the superstar of social media in 2020 and 2021.
PR PIECES OF COVERAGE
Coverage at scale from press coverage highlighting the fame of Ryanair’s social.
Impressions
10m+ Tweet impressions in 3 months turning Ryanair into a viral sensation.
