Case Study

DUOLINGO

Case Study

Category

Social Media

Platform

Twitter/X

Type

Live Updates

Start Date

November 20, 2022

Duolingo’s
World Cup

Duolingo tasked Fabric Social with an exciting challenge: authentically engage with the FIFA World Cup audience through dynamic, reactive live Twitter updates. Our goal was to connect Duolingo’s brand with the global football phenomenon, weaving language learning into the fabric of the world’s most watched sporting event in real-time.

 

Duolingo’s
World Cup Win

Despite Duolingo’s initial distance from football, their partnership with Fabric Social during the FIFA World Cup was a game-changer. By providing timely, reactive Twitter updates throughout the tournament, we not only engaged authentically with the global football community but also netted over 30 million brand impressions, keeping Duolingo on the pulse of every match.

  • Authentic Football Engagement
  • 30 Million Impressions
  • Timely, Reactive Updates
  • Global Community Connection

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