Case sTUDY
CURRYS
Case Study
Category
Social Media
Platform
X/ Instagram / TikTok
Type
Marketing
Start Date
October, 2023
Currys Fame Ignition
Appointed to run Currys Twitter/X account for Q4 to drive fame into their business. We are now the retained agency for Currys, and will be focussing across all platforms. We were tasked with shifting the Currys TOV to:
- Build a recognisable brand personality
- Change brand perception
- Build positive sentiment amongst younger audiences and future customers
- Reaching key audiences in touchpoints they live in
- Build fame and become socially famous
Currys Digital Renaissance
Through our collaboration, Currys’ brand personality shone, altering perceptions and garnering positive sentiment, especially among younger demographics. By engaging with key audiences on their favorite platforms, we not only amplified Currys’ fame but also solidified its status as a socially renowned brand, making it a household name among future customers.
- Brand Personality Shines
- Perception Shift Achieved
- Young Audience Engagement
- Socially Famous Brand
Company Growth
Company Growth
VIEWS
10m+ Views in 2024 alone across platforms. Creating meaningful content that goes beyond follower base.
LIKES
Over 800k likes. We creating content that is resonating with audiences and driving positive engagement
FOLLOWERS GAINED
Creating content people want to see, always relating back to the brand. Currys following growing on mass.
PR COVERAGE
A continuous flow of PR coverage from consumer and industry alike. Currys are now a social leader.
